Greg's Bio

Greg Roach was the CEO, founder and Creative Director of the groundbreaking developer HyperBole Studios, Inc. from 1990 until 2005.

Considered a digital media pioneer, Greg wrote and designed the critically acclaimed The Madness of Roland, the world's first original interactive multimedia novel and was the publisher and editor of HyperBole Magazine: The Art of Digital Storytelling, one of the world’s first digizines, which began online publication in 1990. He also developed several online, animated serials for Atomfilms: Dog, Buddha, Elvis, Earl & Pearl, and Hillbilly Cinema.

He created the revolutionary interactive narrative film, The Wrong Side of Town, the Best of Show winner at the first QuickTime Film Festival in 1991. Typical of Greg's visionary talents, Wrong Side used a patented real-time "perspective switching" approach that anticipated the multi-angle feature commonly used in DVDs today. Since then, Greg’s interactive projects have garnered dozens of awards around the world. His screenplays and stage plays include Horse Arms, Bride Price, Flying Donuts, No One Dreams Here and The Altar Boy.

He also created VirtualCinema®, a powerful, object oriented tool for the creation and distribution of immersive stories, films and games.  This technology served as the foundation for HyperBole’s award-winning releases, Quantum Gate, The Vortex, and the best-selling The X-Files Game, all of which Greg wrote, designed, and directed.

Subsequently, Greg concentrated on DVD and wireless applications – having designed and executed the DVD for the indie feature Who the Hell is Bobby Roos, as well as contributing critical design elements to the DVDs for Terminator 2 Extreme (IRMA award for Best DVD ROM), Pirates of the Caribbean, The Butterfly Effect and designing the wireless version of the best selling Newmer010gy.

Greg has been a featured speaker at many conferences and festivals, including the The Pan European Copyright Conference, Banff Television Festival, New York Women in Film, Rotterdam Film Festival, Tel Aviv Film Festival, Milia, Comdex, E3, SOURCES, TAPS, X|Media|Lab and the American Chamber of Commerce in London, among others.

For the grand opening of the Alexandria Biblioteche, he was invited to present his paper entitled Imagined Places: Distributed Telepresence Installations for Creating Immersive Historical Reconstruction" to the UNESCO "World Heritage in the Digital Age" conference held in Alexandria, Egypt.

He has taught at The American Film Institute, The Sundance Institute, The USC Cinema-Television School, The BBC, Cambridge University, San Francisco State University, Hanover Design and Media College, and the National Film and Television School in Sofia, Bulgaria. He teaches regularly for SAGAs at the Munich Academy for TV and Film, and has been named a research associate at both Cambridge University and BT Exact Technologies. 

He was recently a design consultant and writer for Zentropa Interaction on Lars Von Trier's interactive film/game hybrid The Kingdom Within.

Greg has produced three podcasts: Smallitics, Meditations for America and Spirit of Place, and holds multiple patents in the field of interactive video. He is the founder and CEO of Spirit Quest a media and travel company that focuses on travel, spirituality and media.

He was recently the lead writer, design consultant and "Gunslinger" on Ubisoft's AAA Wii title Red Steel 2.

MFA, Directing, 4.0 GPA, University of Houston, BA, Theatre, Philosophy, Cum Laude, University of Houston


greg <at> storyslinger <dot> com
There was a time when interactive-movie was not a dirty word